Nollywood actress Folorunsho Adeola, popularly known as Arike Gold, recently spoke about how social media has greatly influenced her business ventures. In a conversation with *Saturday Beats*, she highlighted the global reach these platforms provide, helping her connect with clients around the world.
She expressed her appreciation for social media, saying, “I love social media. I want it to remain the way it is because I make money from it through my business. Most of my customers are in the Diaspora.”
Adeola, known for her unique fashion sense, revealed that her hair is the most valuable item in her wardrobe, noting, “It is very expensive.”
On her acting career, she explained that her look often changes depending on the roles she takes in Nollywood. Additionally, she touched on a common issue in the industry — the underpayment of actors, which she linked to personal connections that sometimes influence casting and pay rates.
She commented, “It was like that even before we got into the industry. When we got in, we had to do free jobs. Now, things have changed. We are in the age of social media. One can even be a celebrity on Instagram before being a celebrity on TV. Then we were doing it for our friends; now it has to come with money.”
Adeola’s initial film role was in Alapa Stainless, produced by Mr. Latin in 2008, but her notable successes came with the films Ayonitemi and Olowolayemo.
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